While visiting the training room of a corporation recently, I saw this quote on the wall:
You don't want to be considered the best of the best. You want to be the only ones who do what you do.
-Jerry Garcia, The Grateful Dead
Isn't that a good "kick in the seat of the pants" for all of us who own a business? It's like the phrase, "you can't out Wal-Mart Wal-Mart." Our energy should be focused on offering something unique that isn't offered everywhere else or by everyone else. And then constantly work to make it even better.